Nandos Advert- Persuade

For my first advert I have chosen Nandos due to it being a popular food restaurant in the country. When we first listen to the advert we can assume that it’s trying to inform people about who Nandos are and what they are which is basically their message in the advert. We also know that the person speaking in the advert has an accent which we assume to be Portuguese which tells the audience that Nandos is a Portuguese brand. The advert also plays on stereotypes such as the voice over itself due to a lot of people assuming that the  Portuguese accent sounds like that, also the voice over says “if your eyebrows join in the middle like my sisters that’s okay” which is also very stereotypical for a Portuguese person. Some people could argue that the advert is abit racists due to the advert giving the audience that initial idea that all Mexicans look like this and sound like this.  However due to the advert playing on the fact that restaurants Portuguese and using that as a sense of humor stirs away from the racists and stereotypical side.  By using the terms you and your pulls the audience in because it makes them feel that the advert is targeting them directly making them listen and making the advert feel more personal to them.

During the advert “it’s okay” is mentioned 5 times during the 30 seconds of the advert which suggest whoever you are when you’re at Nandos its okay. This also suggests that Nandos is a restaurant for everybody and welcomes anyone. The advert also names a range of people from a traffic warden to the voiceovers sister which once again suggest that the restaurant caters for everyone. It then goes on to name some of the food Nandos has to offer from a salad, rice, chips and even cheeky deserts which are all different ranging from healthy food to fatty food. This tells people that whatever you desire or whatever you feel like Nandos can cater for you. Once again humour is thrown by describing the deserts as ‘cheeky’ which is funny because a lot of people like to diet and don’t like to eat deserts. However by describing the deserts as cheeky Is luring people in by making them think that they should treat themselves and by a desert.  The advert also says “if you wish to spoil yourself with chips or cheeky deserts”  which suggest that even though these foods aren’t as healthy as other choices that you should still spoil yourself once again luring the audience in making them feel like it’s okay to spoil yourself.  All of this is done to persuade the audience to come to Nandos and try their food, by using persuasive words and involving the audience in the advert.  

The word Nandos is said three times in the advert which reminds me people at the beginning and at the end (in case they had forgotten) the name of the restaurant.  Nandos is also the last word to be mentioned in the advert making it stay in the audiences head until the next advert comes on. Sixteen seconds into the advert music begins to play which us as an audience would associate with the Portuguese or the Spanish which once again reminds the audience what nationality this restaurant is. It also suggests that Nandos is proud to be Portuguese due to the constant reminder in the advert. The music itself makes the advert more enjoyable to listen to and creates a happy feeling within the target audience.

Adverts also have to take in to account the rules and regulations that and advert has to follow in order for it to be broadcasted. As I have mentioned before a comment is made about the voice overs sister joins in the middle which is slightly racist towards Portuguese people. When we look at the RACC there is a section called Racial Minorities which covers the use of accents and stereotypes.  It states that Jokes about different races, light-hearted scenarios involving racial stereotypes and the use of foreign accents have the potential to offend and therefore adverts have to be very careful about the way they use these which Nandos does very well by making it funny and not as hurtful as some people may perceive it to be. The RACC  also states that is using an accent in an advert is used for humour purposes that it does not necessarily get round the potential to offend which Nandos has done.

Overall I think that advert sells Nandos very well by targeting the audience directly and pulling them in making them feel involved. I also think that the advert is there to persuade people to come to the restaurant and to sell the restaurant itself. I think the humour in the advert makes it better and more interesting to listen to and is used very well in the accent.